Driving MedTech growth with commercial expertise
We support MedTech companies through launch, scale, and optimization with integrated sales, marketing, and market access strategies.
Find solutions built for your success
Choose a focus area to explore how we help you grow and scale.
Combining strategy and execution, we accelerate growth and impact
Factor 7 delivers end-to-end commercialization support purpose-built for MedTech—blending sales strategy, targeted marketing, and deep market access expertise. Whether launching, expanding, or optimizing, we help you connect with key stakeholders and ensure your technology is reimbursed, adopted, and backed by the right evidence for long-term growth.
Sales Services for MedTech Growth
Factor 7 helps MedTech companies build and scale high-performing sales organizations. We provide the strategy, structure, and resources needed to accelerate adoption and revenue.
Services include:
Sales Planning & Execution: Go-to-market strategy, territory design, targeting, quota setting, and sales process development aligned to your growth objectives.
Sales Force Compensation Models: Design of incentive plans that drive performance and align rep behavior with revenue, margin, and strategic goals.
Sales Training & Enablement: Customized programs to prepare reps with clinical knowledge, value-based messaging, and effective objection handling.
Sales Team Recruitment & Structuring: Support in identifying and hiring leaders, direct reps, building regional teams, or establishing player-coach models.
Distributor & Independent Rep Networks: Identification, vetting, and onboarding of independent reps and distributors — including contract design, territory mapping, and performance management tools.
Strategic Marketing for MedTech Companies
Factor 7 delivers end-to-end marketing services tailored to medical technology companies, from pre-launch planning to in-market growth. We help you engage clinicians, health systems, payers, and patients to drive adoption, sales, and brand success.
Services include:
Brand Strategy: Clear positioning, naming, and messaging for clinical and commercial audiences
Market Research & VOC: Competitive insights, KOL input, and customer feedback to guide decisions
Web Development: Compliant, conversion-focused websites that support go-to-market success
Digital Marketing: Paid media, SEO, and automation that generate awareness and qualified leads
Content & Webinars: Campaigns, downloadable assets, and thought leadership to build engagement
Product Launch Planning: GTM strategy, sales training, and launch execution across regions
KOL Engagement: Identifying and engaging clinician leaders to support adoption
Medical Education: Professional education strategy creation, design and implementation of programs, implementation of effectiveness tracking metrics
MedTech Market Access that Turns Innovation into Adoption
Factor 7 secures reimbursement, adoption, and payer support to ensure MedTech innovations reach patients and deliver impact.
Services include:
Reimbursement Strategy: Secure CPT/HCPCS codes, coverage decisions, and payment across Medicare, Medicaid, and commercial insurers.
Health Economics & Outcomes Research (HEOR): Develop cost-effectiveness models, budget impact analyses, and value dossiers to demonstrate real-world value.
Payer & Policy Engagement: Engage with payers to influence policy, support prior authorization, and build appeal strategies.
Provider Access & Site-of-Care Strategy: Navigate hospital value analysis committees, outpatient vs. inpatient dynamics, and supply chain pathways.
Coding, Coverage & Payment Gap Analysis: Identify and resolve barriers in billing, coding, or payment to support commercial success.
Stakeholder Education & Market Shaping: Educate payers, providers, and systems to communicate your technology’s clinical and economic value.
Our Services
At Factor 7, we empower medical technology companies with the strategy, expertise, and execution needed to succeed—from startup to scale.
Business & Capital
Unlock your MedTech startup’s full potential with tailored strategies and expert guidance at every stage.
Product Development
Delivering user-focused, compliant MedTech solutions that accelerate development and ensure lasting success.
Sales & Marketing
Connecting your MedTech innovation to the right stakeholders to ensure lasting adoption, reimbursement, and growth.
