Nate Ness
Partner
Nate Ness is a 20+ year medtech marketing professional with a proven track record from some of the largest and most influential global orthopedic companies. As Partner and Consultant at Factor 7 Medical, Nate specializes in driving commercial success through his unique expertise in product launch and value analysis.
Product Launch Specialist: Nate approaches every product launch holistically, utilizing advanced project management techniques to ensure all complex dynamics cohere seamlessly around a specific launch date. He is adept at orchestrating every aspect, from pre-launch preparation to ensuring sustained awareness and market penetration long after the initial introduction. His experience spans Class III devices, biologics, advanced surface technologies, commodity products, and digital health innovations.
Value Analysis Creation: In today's market, demonstrating not only clinical efficacy but also clear cost and value benefits against the standard of care is paramount. Nate is a specialist in developing compelling literature and messaging around the value analysis proposition for both established and new product lines. This includes integrating basic reimbursement principles (coding, coverage, and payment) alongside the tangible cost savings and clinical benefits delivered to both hospitals and clinicians.
Beyond these core specialties, Nate has also successfully executed regional direct-to-patient advertising campaigns, developed advanced sales training programs, and orchestrated surgeon-to-surgeon education initiatives. Since 2021, through Factor 7 Medical, Nate provides a full range of digital, marketing, and commercialization services for multi-national companies as well as pre- and post-FDA cleared medtech firms, helping them navigate complex market dynamics and achieve commercial objectives.
Fun Fact
He lived in a castle in Scotland for 6 months while he studied abroad and that inspired his love of travel.
